7 customer feedback questions that actually help you improve

A feedback form is only as good as its questions. Ask too many and people quit halfway. Ask the wrong ones and you get answers you cannot use. Here are seven questions that give you something to act on.

1. How was your visit today?

A simple star rating. This is your headline number. Track it over time and you will see if you are getting better or worse.

2. What went well, or what went wrong?

Give people a short list to tap, like "staff", "wait time", "price", or "quality". Tapping is faster than typing, so more people answer.

3. Would you recommend us? (0 to 10)

This one number tells you how loyal your customers are. People who pick 9 or 10 are your fans. People who pick 6 or below need attention.

4. Did you find what you came for?

A yes or no. If lots of people say no, you have a stock or layout problem that is costing you sales.

5. Anything we could do better?

One open comment box. Keep it optional. The people with something to say will use it, and that is where your best ideas come from.

6. Who served you well?

This one is a gift. It tells you who your best staff are, and it gives your team a reason to ask customers to fill the form.

7. Your number, so we can make it right

Ask only the unhappy ones for a way to reach them. Then you can win them back before they leave a bad review in public.

Skip questions about things you cannot change, and never ask for the same thing twice. Short, clear, and useful beats long every time.